April 2, 2024
Posted in
Charlotte Barham

Pushologies and LaLiga Tech partner to push the PACE of Fan Engagement with Personalised Automated Content-based Experiences

Isle of Man, 9th August 2023, Pushologies, a leading provider of content-based personalised app engagement solutions (with headquarters located in the Isle of Man), today announced their partnership with LaLiga Tech, the premier end-to-end technology company driving growth in the sports and entertainment industry.

The partnership is now live with the launch of an official app for a main sports competition, soon to be followed by a Fantasy gaming app which will be released soon. This collaboration leverages Pushologies' proprietary PACE capabilities, which enable the production and delivery of Personalised Automated Content-based Experiences. The combined efforts aim to enhance user experiences and offer personalized content within apps.

The multi-year partnership involves Pushologies taking over as the new push notification provider for LaLiga Tech and aims to support and enable key partners and sponsors to engage with fans through interactive experiences delivered via existing app notification channels. The focus is on maximizing the diverse opportunities available to enhance fan connections and experiences.

Owen Donnelly, CEO of Pushologies, said “We are excited to embark on this partnership with LaLiga Tech. We share their passion and vision for truly personalised fan engagement, and we look forward to helping them build on their stellar reputation as a global tech powerhouse in sport bringing fans ever closer to the beautiful game.

Victoria Ruiz de Azcárate, Head of Fan Engagement at LaLiga Tech said “We're thrilled to partner with Pushologies. Their innovative platform and personalized automation impressed us. They truly understand our goals and can efficiently handle our data and content. Together, we'll gain valuable insights into our amazing fans.”

About Pushologies

Pushologies is a leading provider of innovative fan and customer engagement solutions empowering app owners in the global sports, media and entertainment sectors. Pushologies offer a range of unique and proprietary solutions that transform notification channels into personalised experiences proven to increase engagement. Video Push, dynamic real time personalisation of content, shoppable video, enhanced content discovery, automated content creation, gamification, live polling and data, combine to form the most enabling notification service empowering customers to champion and monetise content through direct-to-consumer engagement. The service includes standard, rich and in-app notifications and is supported by a strong suite of campaign management, analytics, and CRM integrations to make data actionable. Pushologies is proven to deliver better outcomes on some of the biggest stages in global sport with Federations, Leagues, and Teams and in broadcast and technology with partners that connect the world.

About LaLiga Tech

LaLiga Tech is a provider of digital transformation solutions to the global sports and entertainment sector, powered by Globant and LALIGA. LaLiga Tech offers a single interconnected data ecosystem that helps customers to achieve growth through technology, adopt new business models and expand their global impact. Its solutions combine technology, data, experience design and business strategy to revolutionise areas such as fan engagement, global streaming, monetisation of digital assets, competition management, real-time data capture, content innovation and anti-piracy. This ecosystem has formed a central part of LaLiga since 2014 and is now used by a wide range of global competitions, broadcasters, federations and clubs to reach the next stage of their digital transformation.