Isle of Man, 11th April 2024: Pushologies are delighted to announce their new partnership with Mumbai Indians for the 2024 season. This collaboration aims to revolutionise the Mumbai Indians fan app experience with interactive, content-based engagement throughout the current season. Mumbai Indians fans will get to experience live in-match updates like never before, interactive video-based notifications that bring the action straight to the home screen of their phones.
As a leading provider of content-based app engagement solutions, this latest signing highlights the capabilities of the Pushologies platform to automate the creation and delivery of engaging and personalised notifications from integrated sports data feeds to cricket fans globally.
Charlotte Barham, Director of Operations said “We are really excited to partner with the Mumbai Indians and to be part of their fan engagement through the 2024 season. This partnership signifies a break-through into a major new global sport for us, expanding our range of proven capabilities into one of the most exciting leagues in the world. We wish MI a very successful 2024!”
Pushologies is a leading provider of innovative fan and customer engagement solutions empowering app owners in the global sports, media and entertainment sectors. Pushologies offer a range of unique and proprietary solutions that transform notification channels into personalised experiences proven to increase engagement. Video Push, dynamic real time personalisation of content, shoppable video, enhanced content discovery, automated content creation, gamification, live polling and data, combine to form the most enabling notification service empowering customers to champion and monetise content through direct-to-consumer engagement. The service includes standard, rich and in-app notifications and is supported by a strong suite of campaign management, analytics, and CRM integrations to make data actionable. Pushologies is proven to deliver better outcomes on some of the biggest stages in global sport through their work with Federations, Leagues, and Teams and in broadcast and technology with partners that connect the world.
Reliance Industries, one of India's largest conglomerates, owns the Mumbai Indians franchise, which own and operate team Mumbai Indians in the Indian Premier League since 2008, and in 2023 established Mumbai Indians in Women’s Premier League, MI Cape Town in SA20, MI Emirates in ILT20 and MI New York in MLC. With the addition of the new teams in 2023, MI now has five T20 teams across four countries in three continents and in both men's and women’s cricket.
In the 16 years since its inception, MI has won 10 league titles: 5 IPL titles, 2 Champions League trophies, the inaugural WPL and MLC editions in 2023, and ILT20 in 2024, grown to over 50 million fans, making MI one of the biggest clubs in global sports in terms of team ownerships, championships won, and diversity, supplemented by strong brand growth that has been built on high stakeholders’ trust, partner investment longevity and fan engagement.
